People Living with Cancer (PLWC) was established in 2002 by Carl Liebenberg and Linda Greeff, both of whom are cancer survivors. In the formative years of the organisation the focus was on establishing a peer-to-peer cancer support program. Over time PLWC has developed a broader perspective and now finds its role as an umbrella organisation responsible for many cancer-related projects that find synergy in working together in a complementary and creative manner, overseen by a management group drawn from these projects.
The PLWC mission is to create a national support structure for people living with cancer, cancer survivors and their families across South Africa. To build innovative partnerships between like-minded organisations, projects and initiatives and collaborate on cancer advocacy, cancer-awareness, education, screening, prevention, patient support and survivorship. The PLWC projects all contribute to our ability to achieve these aims.
PLWC encourages organisations, partners and projects within the structure to function independently. A Memorandum of Understanding (MOU) governs the working relationships between the partners. The PLWC member projects work as an inclusive team with the aim to build a more integrated and effective civil society organisation that represents the voice of cancer patients in South Africa.
Carl Liebenberg was diagnosed with cancer in 1998 to 1999 and took a one year sabbatical to undergo extensive chemotherapy and surgery. It was from this personal experience with cancer that in 2002 he co-founded PLWC and Cancer Buddies organisations. He is also currently serving as Director at The Health Foundation, an independent not-for-profit company created with the aim to conduct fundraising activities and to form strategic commercial partnerships with the private sector, in order to expand the resource pool available to public health care facilities in the Western Cape, South Africa.
He holds a Bachelor of Business Science and an MBA in Finance and Economics from UCT. He has been involved in the financial services industry for over 20 years, specialising in investment management, corporate finance and advisory solutions for clients’ existing business interests as well as capital raising and private equity funds management. Carl has also served as Investment Banker at RMB Private Bank and he is currently Principal Corporate Advisory at Prescient Wealth Management, advising high net worth clients on domestic and international investment and financial planning. He sits on the Audit and Risk Committee of PLWC and he has also developed policies and procedures for other non profit organisations.
Riad Masoet is a 4-year brain cancer survivor. He was previously the COO and CEO of Woolworths Financial Services, as well as COO and CEO of RCS Group.
Riad is also Director and Founder of two charities, Purple Cow Ventures and Standing Tall. Purple Cow Ventures is a ventured-based non-profit organisation, raising funds via social enterprise ventures, venture crowdfunding, donor funding and traditional fundraising, benefitting cancer and multiple sclerosis charities. Standing Tall focuses on disability and diversity recruitment for differently-abled persons.
He holds a BComm from UCT and an MBA from North-West University and contributes greatly through his vast commercial experience in Product/Project Management, Social Impact, Marketing, Change Management as well as Strategy and Brand Development. His experience adds relevant strategy and operational value to the PLWC Board and Audit and Risk Committee.
David Stanier is a cancer survivor who served as Chairman on a number of Shell International company boards, some of which are Shell Uganda, Kenya, Mauritius, Madagascar and Sudan. All boards were strictly run according to the KING reports on corporate governance. The boards were also responsible for ensuring Shell’s Brand was managed per international guidelines. HSSE was a key element of the board’s responsibility. He also spent 15 years at Telkom SA, as Deputy Director in Strategic Planning. David’s vast corporate experience in executive management, strategic corporate planning and major business transformation, adds great value to the PLWC Board. He is a member of the PLWC Audit and Risk Committee and contributes with financial management, structuring and development plans of the organisation. David is also the current owner of David Stanier and Associates Management Consultants, providing general business consultancy in all areas of executive management.
Janie du Plessis became known as a young TV journalist and media personality in the early 80’s while studying at the UJ in Johannesburg. After spending many years abroad, she was diagnosed with breast cancer 19 years ago and returned to South Africa, with her two sons, Misha and Benito in 1999.
In 2000 she started her own property business, offering conceptual project management services to property developers. Her lifelong passion for participating in charity causes was ongoing throughout. She successfully blended her passion for charity projects with her strategic business skills, her media and marketing abilities as well as her ability to communicate with audiences as an inspirational speaker. In 2014 Janie accepted the position as CEO of PLWC where she currently serves as an executive member of the Board as well as a member of the Audit and Risk committee of the organisation.
The focus of PLWC is to develop a cancer survivor-driven organisation based on the following core departure points:
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